Brief Intro into Annual Reports
Posted by Debra | July 7, 2017
An annual report is a comprehensive,once a year report on a company’s activities throughout the preceding year. This piece of communication gives the audience important information about your organization. Some of those audiences are:
- Potential Employees
- Industry Colleagues and Competitors
- General Public
Annual reports are important to many companies to not only fulfill a legal requirement but it can also tremendously help your branding and better explain what you might do.
Readers will pick out sections that are most important to them whether it is your mission statement, company culture, success’ or business practices. Your annual report is an opportunity not only to talk about your brand but highlight the best parts of your company.
Visuals help play a role in keeping the audience stimulated and make it easier to understand data. Create charts, graphics, infographics, icons or brainstorm new, creative ways to send your message.