Hand Drawn Love

Posted by Marianne | February 2, 2016

Tags: brandingdesignlogo

The Evolution of the Sweet Serendipity Farm Logo

Westminster had the pleasure of designing a logo for a client who realized their dream of running a small homegrown farm. Situated in the beautiful Santa Cruz Mountains, their farm consists of Nigerian Dwarf goats, an extensive garden and a mini-orchard. They wanted it to evoke a sense of homeyness, sustainable living, and artisan quality.

We decided to go the route of hand sketching to really give it a handcrafted feel. We explored some lettering, then added some illustrated elements from their farm. What a breath of fresh air this handcrafted logo brought to our design repertoire! It allowed us to put pencil to paper and step away from the computer. Take a look below to see how this fun logo evolved.





Whether craft or corporate branding, Westminster can bring your dream to life.

Les Kyono

"On numerous occasions we needed Westminster's help to get something created and delivered at the last minute. Every time Westminster delivered, even if that meant the owner had to personally pick up and deliver the items to us."