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Hand Drawn Love

Posted by Marianne | February 2, 2016

Tags: brandingdesignlogo

The Evolution of the Sweet Serendipity Farm Logo

Westminster had the pleasure of designing a logo for a client who realized their dream of running a small homegrown farm. Situated in the beautiful Santa Cruz Mountains, their farm consists of Nigerian Dwarf goats, an extensive garden and a mini-orchard. They wanted it to evoke a sense of homeyness, sustainable living, and artisan quality.

We decided to go the route of hand sketching to really give it a handcrafted feel. We explored some lettering, then added some illustrated elements from their farm. What a breath of fresh air this handcrafted logo brought to our design repertoire! It allowed us to put pencil to paper and step away from the computer. Take a look below to see how this fun logo evolved.

DESIGN 1

DESIGN 2

DESIGN 3

DESIGN 4

Whether craft or corporate branding, Westminster can bring your dream to life.


Christine Rose

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