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The Latest Loop:
There is a time and place for everything. From my experience working in a creative agency, this definitely applies to brands. No matter how great a brand is at one point in time, outside factors might come to render it ineffective.
Has your brand fallen into the shadows? Read this article to understand what those conditions are and how to get your current brand out of the dark.
A smaller organization can use this concept as a rallying cry to change momentum.