Hand Drawn Love
The Evolution of the Sweet Serendipity Farm Logo
Westminster had the pleasure of designing a logo for a client who realized their dream of running a small homegrown farm. Situated in the beautiful Santa Cruz Mountains, their farm consists of Nigerian Dwarf goats, an extensive garden and a mini-orchard. They wanted it to evoke a sense of homeyness, sustainable living, and artisan quality.
We decided to go the route of hand sketching to really give it a handcrafted feel. We explored some lettering, then added some illustrated elements from their farm. What a breath of fresh air this handcrafted logo brought to our design repertoire! It allowed us to put pencil to paper and step away from the computer. Take a look below to see how this fun logo evolved.
Whether craft or corporate branding, Westminster can bring your dream to life.