Westminster
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Capella Systems

Capella Systems strives to be the market leader in designing simple, yet powerful, software-based transcoding and streaming video production tools that help customers succeed today and evolve along with advances in video technology.

Westminster partnered with Capella Systems to develop a website that will not only tell their company story but also be a practical marketing solution.

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Engagement

Throughout the website are user interface elements that help capture the audience’s attention so that they engage more with the content and explore the website. Whether it is a parallax scrolling effect, slideshow, dynamic content — it is all meant to delight users while helping them find what they are looking for.


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Organization

The type of products offered have a deep feature list and technical capabilities that the audience needs to know. Carefully considering the placement of where data is located is a conscious part of the design and testing process.


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Ease of Use

Website elements crucial to the sales process are made as effortless as possible to attain. A variety of Call to Action (CTA) buttons leading to contact forms and product demos are clear and present on each product page.