Westminster
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Outreach Through Direct Mail

It’s the new normal; businesses and restaurants closed, employees working remote and all events big or small cancelled. No one is immune to the virus or impact, and organizations of all sizes need ways to stay connected to their business partners, employees and customers. Earlier this week we explored the options of digital engagement, and now we want to share with you an experience. One you can hold with your own hands and obtain inspiration from. Look to identify the objectives established for that event, tradeshow, product launch, and reimagine it. Create the experience and deliver it to their door!

At Westminster, we excel at delivering a comprehensive brand experience. Based on your objective, audience, and budget we can identify creative solutions to not only reach your customer but track the success. These outreach experiences are created through direct mail campaigns. These can vary in size, with something as simple as a postcard, to something as orchestrated as a booth experience in a box. When relevant and available, leveraging your event literature or branded merchandise from your store inventory is a great and inexpensive consideration.

To get your creative ideas flowing, we’ve outlined a few new concepts worth exploring. If interested in creating a successful outreach campaign, let’s meet to discuss! With waived drop shipment fees and discounted fulfilment, there’s no better time than now.

Remote Employee Acknowledgement

Companies across the country are encouraging their employees to work from home to reduce the spread of germs. Get your team ready to telecommute with this all-in-one bundle, drop-shipped right to their door! A helpful reminder of the partnership and quality service that your company is committed to providing even in times of hardship or strain.

Cost-Effective Direct Mail

Let’s be honest, keeping things cost-effective is key. Exploring direct mail solutions doesn’t have to be bland. With a targeted effort, this can be an inexpensive and effective tool for reaching our audience. Pairing a direct mail piece with a flat promotional item can also increase the opportunity to be viewed.

Stay Well Kit

Think forward, focus on the day this will all be behind us. Welcome your customer back to the office with a kit focused on a clean and healthy environment. Within branded merchandise, there are a variety of solutions focused on health and wellness.

March 19th, 2020: The CDC (https://www.cdc.gov/coronavirus/2019-ncov/faq.html), the World Health Organization (https://www.who.int/news-room/q-a-detail/q-a-coronaviruses), and the Surgeon General have indicated that there is currently no evidence that COVID-19 is being spread through the mail.  For the latest update visit: https://about.usps.com/newsroom/service-alerts/.